We build beautiful, fast, and professionally maintained websites for founder-led businesses — designed to be found by your customers, wherever they're searching.
At Mist Nights, we specialise in web design and development for independent firms and growing teams — from professional service providers and boutique studios to schools, clinics, and founder-led brands. Every site we build is designed specifically for your business and built to perform.
We write the content, design the look, build the site, and keep it running. You answer a few questions about your business — we handle everything else. Our goal is to build long-term relationships and grow alongside our clients.
Based in Hong Kong, we work with clients locally and internationally. And because we're marketers first, every decision we make — from layout to copy to the way your contact form flows into a CRM — is driven by what actually converts.
Most web agencies are built by developers who think in code. We think in funnels, conversion rates, and customer journeys. Marketing excellence drives every decision we make — from the structure of your homepage to how your enquiries flow into your CRM.
First impressions are formed in seconds. A site that looks old, loads slowly, or breaks on mobile tells potential customers to look elsewhere — before they've read a word.
Search has changed. Google is still important, but ChatGPT, Claude, and Gemini are where more of your customers are looking. If your site isn't structured for both, you're invisible to a growing share of the market.
A site that doesn't clearly explain what you do, who it's for, or how to get in touch loses enquiries every day. The right content, layout, and conversion flow turns browsers into buyers.
Answer a short questionnaire about your work, your customers, and what you want your site to do. We take it from there.
We write your content, design your site, and build it. You review on a private preview link and tell us what to change. Two rounds of revisions included.
Once approved, we launch on your domain. Hosting, SSL, and all the technical setup handled — you don't need to think about any of it.
Updates, edits, troubleshooting, and ongoing maintenance all included in your monthly plan. Need more? SEO, AEO, CRM, analytics, automation, and chatbot services available at additional cost.
Every site is designed specifically for your business, your audience, and your goals — not borrowed from a previous project.
Built for phones first. Your site will look and perform perfectly on every screen size, from mobile to desktop.
Most agencies ask you to provide copy before they start. We don't. We learn about your business and write everything — you review and approve.
Enquiry flows built to connect directly to your CRM or email inbox. No lead falls through the cracks.
We structure every site to be found by AI search engines — ChatGPT, Claude, Gemini — not just Google. Schema markup, answer-first content, FAQ blocks, and AI-crawler-friendly configuration included from day one.
No ticketing systems, no waiting queues. Reach us by email, WhatsApp, or in person in Hong Kong. We respond fast and fix things fast.
Two plans for two different kinds of client. Same quality of design and build — the difference is full ownership versus an ongoing partnership.
Ecommerce and Shopify stores available — get in touch for a custom quote.
Get startedEcommerce and Shopify stores available — get in touch for a custom quote.
Get startedConnect your website to a fully configured CRM so every enquiry and lead is tracked in one place. We work with HubSpot, Zoho, Pipedrive, Salesforce, or the tool you're already using. Includes hands-on training.
CRM software licences are not included and must be purchased separately.
Understand exactly how people find and use your site. Custom event tracking tailored to your business, plus a reporting dashboard you can actually read. Training included.
Automated email flows that work while you sleep — welcome sequences, follow-ups, nurture campaigns. Works with ActiveCampaign, Klaviyo, or HubSpot. Training included.
Email platform licences are not included and must be purchased separately.
Capture leads and answer common questions around the clock. From simple FAQ flows to AI-powered assistants connected to your CRM. Training included.
Chatbot software licences are not included and must be purchased separately (typically USD 19–30/month).
If we can't agree on a design you genuinely love after two rounds of revisions, we'll refund your setup fee in full and part ways cleanly. No questions, no pressure.
Once your site is approved and live, if you're not satisfied with the result within the first 30 days, we'll make it right — or refund you. This applies to the one-time Build plan. For Build + Maintain, the design satisfaction guarantee covers the setup phase.
Everything is priced clearly before we start. No surprise invoices, no scope creep charges. Third-party software licences are always disclosed upfront and purchased separately by you.
Build + Maintain plans have a 12-month minimum commitment. After that, you can end your subscription at the close of any billing month — just let us know before the month begins. The design satisfaction and money-back guarantees apply to the build phase only, not the ongoing subscription.
Whether you stay with us for a month or a decade, your website files belong to you. If you ever want to move to another provider, we'll package everything up and hand it over — no strings attached.
Most web agencies build sites that look good. We build sites that perform commercially. Because we're marketers first, every layout choice, every line of copy, and every CRM or automation connection is made with conversion in mind.
We build every site to be discovered by AI engines like ChatGPT, Claude, and Gemini — the new search engines your customers are already using. AEO is standard on every project, not an add-on.
Most web agencies ask you to hand over copy before they start. We don't. We learn about your business and write everything — you just review and approve.
No ticketing systems, no waiting queues. Reach us by email, WhatsApp, or in person if you're in Hong Kong. We respond fast and fix things fast.
Everything is priced clearly upfront. No hidden fees, no scope creep invoices. Third-party software costs are always disclosed before you commit.
Start with a website. Add CRM, analytics, automation, or a chatbot when you're ready. We're a long-term partner — not a one-time job.
No. You fill in a short questionnaire about your business and we write everything. You review and approve the content before anything is built.
AEO stands for Answer Engine Optimisation — structuring your site so that AI tools like ChatGPT, Claude, and Gemini can find, understand, and recommend your business. As more people use AI assistants to search for services, AEO is becoming as important as traditional SEO. We build it in from day one.
On the Build + Maintain plan, edits are included with no limit — just send us a message and changes are done within 24 hours on business days. On the Build plan, edits are included free for the first 3 months post-launch. After that, additional edits are billed at HKD 420 per request, or you can add a maintenance retainer at any time.
Build + Maintain plans have a 12-month minimum. After that, you can end your subscription at the close of any billing month — just let us know before that month begins. Your domain stays yours and we'll hand over your site files.
No — and we're upfront about this. CRM platforms, email marketing tools, and chatbot software all have their own monthly licence fees which you purchase directly. We'll advise on the right plan for your needs and make sure there are no surprises.
We work with HubSpot, Zoho, Pipedrive, Salesforce, and most other major platforms — or whatever you're already using. We're not tied to any one vendor and will recommend what's right for your business and budget.
Yes. Connecting your website to your CRM, email platform, analytics, or automation tools is something we do regularly. It's also the thing that turns a good-looking site into one that actively generates and manages leads for your business.
Yes. Ecommerce and Shopify sites vary in complexity and scope, so we price these on a case-by-case basis. Get in touch and we'll put together a proposal.
Tell us about your business and what you're looking for. We'll come back to you within one business day with a clear plan and honest recommendations.